E-commerce & CRO expert
I’m Micky Kaiserman. I find where shoppers hesitate and fix it, inside Shopify Plus and Salesforce Commerce, and I connect the store to everything behind it: ERP, fulfilment and email.
Try it. Turn the bottle. Each orange point is a question a shopper asks before buying.
Problem
Fix
Scroll to take one apart. Each layer has to answer one question, or the shopper leaves to find the answer somewhere else.
It shows the exact colour and size the shopper picked.
Name, price and the one line that matters, nothing more.
Choices shown as the product, not as names in a list.
Real measurements right next to the choice.
One clear button that stays in reach on a phone.
Cost, timing and returns before checkout, not after.
This example page leaves four questions unanswered. Pick a question and watch the page change on the phone.
Field Bottle
Insulated steel, keeps drinks cold for 24 hours
$34.00
Free delivery over $40. Arrives in 2 to 4 working days.
7.3 cm base. Fits most car cup holders.
Free returns within 30 days.
Double-wall steel with a powder coat that grips when your hands are wet. The lid screws down tight enough to throw in a bag.
Fill it with ice in the morning and it is still cold on the drive home. Hot drinks stay hot for 12 hours.
Hand wash only. Not for the freezer.
500 ml: 6.8 cm base, 21 cm tall, 310 g.
750 ml: 7.3 cm base, 26 cm tall, 380 g.
Delivery and return terms are shown at checkout.
Rinse after use and leave the lid off to dry. Replacement seals are available.
Northfold is a made-up store for this demo.
4 of 4 questions left unanswered
Turn on JavaScript to switch each fix on the example page.
From the first click to the order in your ERP and the email that follows.
Send the store address and what feels wrong. A product page you’re unsure about is enough.
I go through it on a phone and a desktop, the way a shopper would, and write down where they would hesitate.
You get the findings in plain language and a proposed scope and price before any work starts.
I build the change in your theme, test it on real devices and set up tracking, then hand it over.
Kaiserman Global LTD is my company. I’ve worked on Shopify Plus and Salesforce Commerce stores as the person who both plans the work and does it: themes, features, integrations, migrations and the email flows that follow an order.
You talk to the person who writes the code and runs the project. I don’t do SEO or advertising. I work on what happens once a shopper has arrived.
Three choices. You get the first steps I’d take with your store, and you can send them to me as they are.
Tell me which store and what feels wrong. I’ll reply by email.